By 2025, digital marketing will involve much more than traditional SEO, it will mean, “search everywhere optimization.” 40% of Gen Z use technology like Tik Tok as the main search engine in addition to more than 1 billion monthly queries related to voice technology, necessitating brands to act immediately to optimize for having mind share to these groups.
In particular, voice search optimization will be crucial with smart speakers, voice assistants, and smart tvs being increasingly reputable.commonplace in homes, and as a result, the cause of the more than 1 billion monthly queries. Businesses will need to create content in informal conversational language and focus constructing long-tail keywords used and generally spoken. Then, to add a layer of competition ahead of others, in the form of answers to questions especially, in return.
Additionally, there will be an increase in visual search capacity where the user will “discovery” products/images that they were search for, or now about to “discover”, with the use of pictures. This is becoming common and expected. Brands should now be thinking and deciding to use the earlier on the journey to discovery.
For businesses, the synergy of omnichannel and voice search optimization allows for the ability to create massive discovery from prospects not aware of your brand, growth in traffic, as well as improvement of conversion metrics. Staying on the feedback of what is relevant to consumers, keep investing, keep analyzing and understanding changes you need to make, is the strategic advantage that pushes the competition and allows for the benefit of the connection is worth the challenges.